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                                <title><![CDATA[Blog]]></title>
                                                                                                                <updated>2023-06-21T02:19:52+00:00</updated>
                        
            <entry>
            <title><![CDATA[Decaf Coffee Without Chemicals: Understanding Swiss Water Process and Mountain Water Process]]></title>
            <link rel="alternate" href="https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/great-coffee-better/decaf-coffee-without-chemicals-understanding-swiss-water-process-and-mountain-water-process" />
            <id>https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/great-coffee-better/decaf-coffee-without-chemicals-understanding-swiss-water-process-and-mountain-water-process</id>
            <author>
                <name><![CDATA[Mike Mascara]]></name>
                                    <email><![CDATA[customerservice@mascarabroscoffee.com]]></email>
                            </author>
            <summary type="html">
                <![CDATA[<p>The Swiss Water Process and the Mountain Water Process are natural methods of decaffeinating coffee. They both use only water as a solvent and are free from chemicals, making them popular choices for coffee lovers who are health-conscious or environmentally responsible.</p>
<p> </p>
<p>The Swiss Water Process was first developed in Switzerland in the 1930s, hence its name. It uses a proprietary Green Coffee Extract (GCE) solution made by soaking coffee beans in pure water. The GCE solution is then filtered through activated carbon to extract caffeine, leaving behind “flavored” water. The first batch of beans is discarded, but the GCE solution is then used to flush another batch of beans. Because the GCE solution is caffeine-free, the caffeine in the new beans extracts itself and migrates into the GCE solution. The process is repeated several times until the desired caffeine level is achieved. This method results in coffee that is 99.9% caffeine-free, while also retaining the coffee’s rich flavors.</p>
<p> </p>
<p>The Mountain Water Process is quite similar to the Swiss Water Process, but it occurs at the Descamex facility in Mexico. The company uses pure water from Pico de Orizaba, the largest mountain in the region, in the caffeine extraction solution. This detoxifies the beans naturally, leaving them 99.9% decaffeinated. The Mountain Water Process is a more recent method that was introduced in the early 2000s.</p>
<p> </p>
<p>Both methods produce high-quality decaf coffee beans, but coffee connoisseurs debate which method yields a better flavor. Some coffee aficionados argue that the Swiss Water Process produces better-tasting coffee, while others claim that the Mountain Water Process preserves more of the original coffee bean flavors. The truth is, both methods remove caffeine while preserving as much flavor as possible.</p>
<p> </p>
<p>When it comes to environmental impact, both processes are eco-friendly as they don’t use any chemicals. Additionally, the Descamex facility in Mexico reuses and recycles almost all of the water used in the decaf process. In contrast, many chemical methods of decaffeinating coffee leave behind harmful byproducts, making these two natural decaf processes much more sustainable.</p>
<p> </p>
<p>Decaf coffee drinkers no longer have to settle for chemical-laden coffee. Now, it is easier than ever for coffee lovers to enjoy their favorite brew without caffeine and chemicals. The Swiss Water Process and the Mountain Water Process are two of the most natural and environmentally-friendly methods of decaffeinating coffee while still retaining the rich flavors. Next time you're looking for decaf coffee, look to Mom's Decaf at Mascara Bros to enjoy a delicious cup of coffee minus the caffeine.</p>]]>
            </summary>
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                        <category term="Great Coffee Better" />
            <updated>2023-06-21T02:19:52+00:00</updated>
                            <dc:description><![CDATA[The Mountain Water Process is chemical free and eco-friendly!  Read more!]]></dc:description>
                    </entry>
            <entry>
            <title><![CDATA[Unraveling the Mystery of Roast Profiles: How They Affect Your Coffee&#039;s Flavor]]></title>
            <link rel="alternate" href="https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/great-coffee-better/unraveling-the-mystery-of-roast-profiles-how-they-affect-your-coffees-flavor" />
            <id>https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/great-coffee-better/unraveling-the-mystery-of-roast-profiles-how-they-affect-your-coffees-flavor</id>
            <author>
                <name><![CDATA[Mike Mascara]]></name>
                                    <email><![CDATA[customerservice@mascarabroscoffee.com]]></email>
                            </author>
            <summary type="html">
                <![CDATA[<p>If you’re a coffee lover, you know the importance of the right roast for the perfect coffee flavor. You may have even tried different roast profiles, without knowing why they affect the coffee flavor. If you’re looking to unravel the mystery of roast profiles and how they affect coffee flavor, you’ve come to the right place.</p>
<p>In this post, we will explain how roast profiles affect the flavor of your coffee. Whether you’re a coffee connoisseur or a casual drinker, understanding the impact of roast profiles on your cup of joe is key to picking the right coffee for your taste.</p>
<p> </p>
<p>Type of Roast<br>The type of roast is the first step in determining your coffee flavor. There are three main types of roasts; light roast, medium roast, and dark roast. A light roast will have a lighter body, higher acidity, and fruitier notes. A medium roast will have a more balanced taste with mild acidity and hints of caramel and chocolate. On the other hand, a dark roast will be more robust with lower acidity, smoky undertones, and a bitter aftertaste.</p>
<p>Roasting Temperature<br>The next factor in roast profiles is the temperature at which the coffee beans are roasted. The roasting temperature will affect the level of roasted flavors in the coffee. Lower temperatures are ideal for lighter roasts, while higher temperatures create a darker roast profile. Roasting at high temperatures can create a roasted and burnt flavor in coffee, which can be overpowering.</p>
<p>Roast Time<br>Roast time is another crucial factor that affects the flavor of your coffee. The longer the time, the darker the roast. Shorter roasting times result in lighter roasts and preserve the unique flavor notes of the coffee beans. However, longer roasting times will give your coffee a more developed character and a more intense flavor.</p>
<p>Origin of Coffee Beans<br>The origin of the coffee beans plays a role in the resulting flavor of the coffee. The chemistry of the beans varies according to altitude, soil, and climate. The roast profile should be matched to the natural flavors of the beans. For instance, beans from South America work best with a medium roast profile, while African beans can handle a light roast profile.</p>
<p>Brewing Method<br>The brewing method is also a crucial factor in the flavor of your coffee. Using the right roast profile, grind, water temperature, and brewing time will lead to the perfect cup of coffee. For instance, lighter roasts are ideal for drip coffee, while espresso drinks pair perfectly with a darker roast profile.</p>
<p> </p>
<p>In conclusion, understanding the impact of roasting profiles on the flavor of your coffee is essential in picking the right coffee for your taste. The type of roast, roasting temperature, and roast time all play a significant role in coffee flavor. The origin of coffee beans and the brewing method further influence the resulting flavor of your coffee. Ultimately, the perfect cup of coffee is a balance of roast profile, origin, and brewing method suited to your unique taste. Now that you know the ins and outs of roast profiles, go forth and experiment to find your perfect cup of Joe!</p>]]>
            </summary>
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                        <category term="Great Coffee Better" />
            <updated>2023-06-07T16:25:04+00:00</updated>
                    </entry>
            <entry>
            <title><![CDATA[Farm to Cup - Sustainable Coffee]]></title>
            <link rel="alternate" href="https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/great-coffee-better/farm-to-cup-sustainable-coffee-1" />
            <id>https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/great-coffee-better/farm-to-cup-sustainable-coffee-1</id>
            <author>
                <name><![CDATA[Mike Mascara]]></name>
                                    <email><![CDATA[customerservice@mascarabroscoffee.com]]></email>
                            </author>
            <summary type="html">
                <![CDATA[<p>Coffee is one of the most popular beverages worldwide. It's the morning essential for many of us, but do we think about the people who supply us with this drink? The coffee industry is challenged by many issues including pests, extreme weather, and depleted soil which impacts the livelihoods of coffee farmers. As a result, many farmers leave coffee farming and venture into other professions. This is where the Volcafe Way program comes in. In this blog post, we'll explore how Mascara Bros Coffee green bean supplier is changing the lives of tens of thousands of coffee farmers through their farmer support program - Volcafe Way.</p>
<p> </p>
<p>Volcafe Way was established in 2014 to provide a holistic response to the challenges faced by coffee farmers. The program focuses on farm profitability, and when the farmers see their incomes increase, they're motivated to improve their farm practices, yield higher quality, and yield productivity. This approach ensures that the farmers see the benefits of investing in their farms, which in turn, leads to the long-term sustainability of their coffee farming businesses.</p>
<p> </p>
<p>Volcafe has been in business for over 170 years, and through their experience, they understand the pressures that coffee farmers face. They also acknowledge that various factors can lead to farmers' thoughts of abandoning coffee farming despite the demand for their produce. The Volcafe Way program aims to offer support to these farmers to alleviate their concerns and ensure that they continue producing coffee to meet customers' demands.</p>
<p> </p>
<p>The program doesn't only benefit the farmers but also the roasters and consumers. Coffee consumers are becoming more concerned about the sustainability of the industry, and many coffee roasters demand socially and environmentally sound coffees. Through the Volcafe Way program, Volcafe works directly with tens of thousands of coffee farmers in leading coffee origins, making it easier for roasters who want to source sustainable coffee.</p>
<p> </p>
<p>Volcafe Way provides farmers with guidance and support, which includes training in good agricultural practices, financial management, and social responsibility. They also provide coffee farming equipment and technical assistance, among others. The program also ensures gender equity by providing female farmers the same opportunities as their male counterparts.</p>
<p> </p>
<p>Volcafe is committed to making a lasting impact on coffee farmers' lives while sourcing sustainable coffee for roasters. The Volcafe Way program has been successful in improving the livelihoods of thousands of coffee farmers globally.</p>
<p> </p>
<p>As customers, we can also contribute to making a positive impact on the lives of coffee farmers by buying coffee from companies that support sustainable coffee farming. Volcafe is one of the companies changing the lives of tens of thousands of coffee farmers through the Volcafe Way program. By investing in farmers' livelihoods and the coffee industry's sustainability, Volcafe is setting the pace for other companies in the industry to follow. Consider buying coffee from companies that invest in sustainable coffee farming, like Volcafe since coffee is a product of the farmers' hard work. We should support companies that support farmers, and with Volcafe, their Volcafe Way program has made an incredible difference in farming communities' lives.  Mascara Bros is proud to source their coffee from Genuine Origin, who sources from farms using Volcafe Way. Our partnership with them is an example of our commitment to the sustainable coffee farming movement. Join us in supporting sustainable coffee farming and purchase Mascara Bros Coffee! Together, we can make a difference.</p>]]>
            </summary>
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                        <category term="Great Coffee Better" />
            <updated>2023-06-02T23:44:42+00:00</updated>
                            <dc:description><![CDATA[How Volcafe is Changing the Lives of Coffee Farmers with Volcafe Way Program]]></dc:description>
                    </entry>
            <entry>
            <title><![CDATA[Single-Origin Coffee: What Is It and Why Does It Matter?]]></title>
            <link rel="alternate" href="https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/whats-the-deal-with/single-origin-coffee-what-is-it-and-why-does-it-matter-2" />
            <id>https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/whats-the-deal-with/single-origin-coffee-what-is-it-and-why-does-it-matter-2</id>
            <author>
                <name><![CDATA[Mike Mascara]]></name>
                                    <email><![CDATA[customerservice@mascarabroscoffee.com]]></email>
                            </author>
            <summary type="html">
                <![CDATA[<p><span style="font-size: 18px;">Coffee lovers, it's time to put down your daily dose of caffeine and listen up because we're here to talk about single-origin coffee. If you're a fan of specialty coffee, then you've probably heard of it before. But for those of you who are still loyal to your commercial coffee chains, this may be new territory. Fear not though, we're here to break it all down for you and explain why it matters.</span></p>
<h2 style="text-align: center;"><br><strong>Let's start with the basics.</strong></h2>
<hr></hr>
<p><span style="font-size: 18px;">A single-origin coffee is a coffee whose beans come from a single origin, meaning a single source. This can refer to a single region or country, but it can also be one specific farm or producer. The idea behind single-origin coffee is to highlight the unique characteristics and flavors of the beans from that specific origin. Think of it like wine, where grapes from different regions produce different flavors and notes.</span></p>
<p> </p>
<h2 style="text-align: center;"><strong>So why does single-origin coffee matter?</strong></h2>
<hr></hr>
<p><span style="font-size: 18px;">Well, for starters, it allows you to taste the nuances and complexities of coffee that you may not get from blended coffees. By drinking a single-origin coffee, you're able to experience the flavor notes from that specific region or farm. This can be anything from fruity and floral to nutty and chocolatey. It's a way to appreciate coffee on a deeper level and explore its diversity.</span></p>
<p><span style="font-size: 18px;">Another reason why single-origin coffee matters is that it promotes transparency and traceability in the coffee industry. When a coffee is blended, it can be challenging to know where the beans are coming from, which makes it more challenging to know whether the coffee is ethically and sustainably sourced. With single-origin coffee, the roaster can trace the beans back to their original source, making it easier to ensure that the coffee comes from a responsible producer.</span></p>
<p><span style="font-size: 18px;">Now, we know what you're thinking. <strong><em>"But single-origin coffee is so expensive!"</em></strong> Yes, it's true that single-origin coffees can be pricier than your usual coffee chain drinks. But think about it this way, you're paying for quality and diversity. You're getting a coffee that has gone through a rigorous process to ensure that it is the best representation of its origin. And if you're a true coffee lover, then investing in a high-quality coffee is worth it.</span></p>
<p><span style="font-size: 18px;">It's also worth mentioning that single-origin coffee isn't just for coffee snobs. Anyone can appreciate the unique flavors and notes that come with single-origin coffee. It's a great way to explore the world of coffee and discover new tastes and experiences. And who knows, you may even find a new favorite coffee!</span></p>
<p> </p>
<h2 style="text-align: center;"><strong>In conclusion...</strong></h2>
<hr></hr>
<p><span style="font-size: 18px;">Single-origin coffee is about more than just fancy coffee jargon. It's about highlighting the unique qualities and flavors of coffee from a specific region or farm, promoting transparency and traceability in the coffee industry, and appreciating coffee on a deeper level. While it may be pricier than your usual coffee chain drinks, it's worth it for the quality and diversity it offers. So next time you're looking for a coffee experience that goes beyond the usual, give single-origin coffee a try. You won't regret it!</span></p>]]>
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                        <category term="What&#039;s the deal with..." />
            <updated>2023-04-16T00:39:36+00:00</updated>
                            <dc:description><![CDATA[Have you heard of single-origin coffee but are a bit intimidated by the unknown? We&#039;ve got the 411 on this specialty coffee, so sit back, relax, and get ready to learn why single origin is worth your attention.]]></dc:description>
                    </entry>
            <entry>
            <title><![CDATA[3 steps to a better cup of coffee]]></title>
            <link rel="alternate" href="https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/great-coffee-better/3-steps-to-a-better-cup-of-coffee" />
            <id>https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/great-coffee-better/3-steps-to-a-better-cup-of-coffee</id>
            <author>
                <name><![CDATA[Mike Mascara]]></name>
                                    <email><![CDATA[customerservice@mascarabroscoffee.com]]></email>
                            </author>
            <summary type="html">
                <![CDATA[<ul style="font-size: 22px;">
<li><span style="font-size: 22px;">Use filtered water when making coffee. Tap water can contain a variety of impurities. Filtered water has these impurities removed.  Remember, coffee is mostly water.</span></li>
</ul>
<p> </p>
<ul>
<li><span style="font-size: 22px;">Use a scale.  The exact volume of a tablespoon or cup can vary depending on how it is filled, and it can be difficult to consistently measure out the same amount each time. A scale allows you to measure your ingredients by weight, which is a more precise and consistent method</span></li>
</ul>
<p> </p>
<ul>
<li><span style="font-size: 22px;">Cleaning your coffee maker is important because it helps to remove any accumulated coffee oils, grounds, and other residue that can build up in the machine over time. They can affect the flavor and quality of your coffee, making it taste stale or bitter.</span></li>
</ul>]]>
            </summary>
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                        <category term="Great Coffee Better" />
            <updated>2022-12-16T12:14:41+00:00</updated>
                    </entry>
            <entry>
            <title><![CDATA[What&#039;s the deal with...using a scale to make coffee?]]></title>
            <link rel="alternate" href="https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/whats-the-deal-with/whats-the-deal-withusing-a-scale-to-make-coffee" />
            <id>https://mascara-bros-coffee-63275df9eb0f2.subbly.me/blog/whats-the-deal-with/whats-the-deal-withusing-a-scale-to-make-coffee</id>
            <author>
                <name><![CDATA[Mike Mascara]]></name>
                                    <email><![CDATA[customerservice@mascarabroscoffee.com]]></email>
                            </author>
            <summary type="html">
                <![CDATA[<p>If you’re a coffee enthusiast, you know that brewing the perfect cup of joe takes some effort. But did you know the biggest mistake most people make when making coffee is measuring incorrectly? Yep, measuring with tablespoons and cups can give an inconsistent result depending on your method and type of coffee. So let’s talk about why weighing your coffee matters and how to do it right. </p>
<p> </p>
<p>Let’s break down why measuring by weight is important when making pour over or coffeemaker coffee. For starters, tablespoon measurements are inconsistent from person to person—it can be hard to tell if someone’s tablespoon is really “one tablespoon.” Measuring by cups can also be tricky because not all coffeemakers are created equal; two cups in one machine may not be exactly equal to two cups in another machine. Weighing your ingredients ensures that each cup of joe will turn out just the way you want it each and every time.</p>
<p> </p>
<p>When it comes to making delicious coffee at home, there is no one-size-fits-all recipe. The ratio of grounds to water depends on what kind of beans are used as well as what kind of method (pour over vs french press vs automatic coffee maker) is being used.  The amount of water used when making pour over coffee is just as important as weighing your grounds; too little water can lead to a bitter or overly strong cup while too much can dilute flavors and weaken taste. To avoid these issues, it is important to measure out exactly how much water you use for each batch - which means weighing it! A good place to start is 18 gram of water for every 1 gram of ground coffee - so if you are using 15 grams of grounds then you would use 270 grams of water.</p>
<p> </p>
<p>Making pour over coffee is an art form in itself; one that requires precision and practice in order to master it. Weighing both your grounds and your water when making pour over coffee is key to ensuring a delicious cup every time! With each new bag of beans that you buy, remember—weight matters! So grab those scales and get brewing!</p>]]>
            </summary>
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                        <category term="What&#039;s the deal with..." />
            <updated>2022-11-25T21:22:07+00:00</updated>
                            <dc:description><![CDATA[Use a scale to measure water and coffee for best flavor!]]></dc:description>
                    </entry>
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